This notice explains how DFBG Ltd (company no. 11711046, registered in England and Wales, registered office 25 Cutbush Lane, Southampton SO18 5QP) uses your personal information. DFBG Ltd is the data controller.
Last updated 5 October 2026.
Your name and email when you take the Alignment Scorecard, join the email list, send a contact form or book a call, plus your Scorecard answers and anything you choose to tell us.
When you buy, Stripe processes your payment details. We receive your name, email and order details, but never your full card number.
To deliver what you asked for, send your results and purchases, reply to enquiries, and send emails about alignment and our programmes. Every email has an unsubscribe link.
Our service providers: MailerLite (email), Stripe (payments), Netlify (website hosting and forms) and Calendly (bookings). We never sell your data.
For as long as you stay on our list or remain a client, and as long as the law requires for financial records.
You can ask to see, correct or delete your information, or object to how we use it, by emailing daniel@danielfitzhenry.com. You can also complain to the Information Commissioner's Office (ico.org.uk).