Most founders assume government thinks like them. It doesn't. A practical guide from someone who has sat on both sides of the table: how councils and public bodies really decide, and how to earn their yes.
You built it yourself, from the bottom up. You run it well. Now you need someone else to say yes, and the way you've always got things done isn't working here.
I started on my family's market stall at 10, built a business group to five million a year by 29, and went on to lead a UK city. This guide is what I learned on both sides of the table, written for founders and owners who are ready to grow into something bigger.
The method takes ten minutes to read and a lifetime to master. Doing it in a room full of pressure, egos and money is the part people bring me in for. If your situation's bigger than a guide, we can work through it together in The Unlock, 90 minutes on Zoom, usually within 48 hours.